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“We felt like we were missing out on Hispanic customers. We just weren’t sure where to start. With the AHORA Index, we identified and prioritized exactly where to begin our marketing effort.”

Jim Saladin, VP Marketing, Ferrellgas

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Your Ideal Customer

The Hispanic customer seeks relationships, tends to deliver higher frequency and higher average check, and are likely to make referrals. Plus, they are the fastest growing population segment.

Data + Culture = Success

Decisions based strictly on population can be short-sighted. The AHORA INDEX reflects authentic, data-based, cultural insight into the personality and the purchasing power of this highly desirable audience.

Meet Your Business Goals

Every business needs new customers. Every business wants to grow. The Hispanic audience may be your surest route to achieving your metrics.

“We indexed 63 stores, not merely in terms of Hispanic population density, but also acculturation and HH income and revealed 24 highly promising locations.”

Alicia Weber, Director of Marketing, Westlake ACE Hardware

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Strategic

Rooted in data and cultural insight, AHORA Index helps guide business decisions.

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Scaleable

Businesses and organizations can generate AHORA indices for one to thousands of locations.

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Current

The AHORA Index database is updated every six months, which is crucial in the fast-changing retail environment.

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Directional

Use AHORA Index to show you where to act now AND where to act next! Use it to drive site selection, as well as marketing.

Rooted In Data. Refined By Knowledge.

Know when and where your retail locations are primed to reach out to the Hispanic market.

The A.H.O.R.A Index is generated by applying our proprietary algorithm to location-specific data. Every data run is unique to your retail area.

Primary factors: population and acculturation.
Secondary factors: Language preference and country of origin.
Brand Relevant Factors: Age. Gender. Household Income. Presence of Children. Own or Rent. Dozens more.

View The Goods

43,000

Zip Codes

Acculturation Levels

300

Input Factors

Proprietary Algorithm

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We designed the AHORA Index to take the guesswork out of Hispanic marketing. It's a powerful tool that will give you confidence in where to invest your next marketing dollar.
Norberto Flores, Puente Marketing

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You get feedback from your field locations, managers insisting that they're seeing more Latinos. With AHORA, we can confirm their observations. Or not. And proceed wisely.
Sue McClure, VP, Marketing, UMB Bank

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Based on increasing sales of traditional greeting cards with Hispanics, we wanted to know how best to expand our marketing and product line. With data in hand, we knew exactly where to go next.
Jim Thomas, Hallmark Sinceremente

Competitive Advantage

The AHORA Index shows you when and where to act. While your competitors wait for 51% population density, you have the foresight to seize the Hispanic opportunity and welcome them first.

Proven Productive

The AHORA Index works in any business category. It’s been used in home improvement, automobile services, grocery, banking and more. It’s ideal for any multi-unit business.

Testable And Efficient

Run the AHORA Index on your store list to rank them. Then select locations and test message, media, POS strategies to see what drives your business. Then roll out to other prioritized markets.

Flexible And Focused

Businesses can use the AHORA Index to help guide decision in advertising, inventory and staffing. It can bring focus to expansion plans, human resources, training and development, operations and more.

Customizable And Powerful

Each AHORA Index is specific to your brand. We consult with you to configure the inputs to reflect exactly the factors that most affect your business. The knowledge and confidence to make smart decisions is in your hands.

Analyzar. Actuar. Avanzar.

The AHORA Index facilitates the full cycle of successful marketing. You begin with analysis. You design activation programs. You monitor and optimize. It’s a recipe for successful growth of your business.