Jim Saladin, VP, Marketing, Ferrellgas
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AHORA Index is your Hispanic market prioritization tool. Assess Hispanic Opportunity by Retail Area so you can focus resources where your opportunity is greatest.
Get Ready To Meet Your New Customers.
Your Ideal Customer
The Hispanic customer seeks relationships, tends to deliver higher frequency and higher average check, and are likely to make referrals. Plus, they are the fastest growing population segment.
Data + Culture = Success
Decisions based strictly on population can be short-sighted. The AHORA INDEX reflects authentic, data-based, cultural insight into the personality and the purchasing power of this highly desirable audience.
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Meet Your Business Goals
Every business needs new customers. Every business wants to grow. The Hispanic audience may be your surest route to achieving your metrics.
Alicia Weber, Director of Marketing, Westlake ACE Hardware
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Strategic
Rooted in data and cultural insight, AHORA Index helps guide business decisions.
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Scaleable
Businesses and organizations can generate AHORA indices for one to thousands of locations.
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Current
The AHORA Index database is updated every six months, which is crucial in the fast-changing retail environment.
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Directional
Use AHORA Index to show you where to act now AND where to act next! Use it to drive site selection, as well as marketing.
ANALYZAR. ACTUAR. AVANZAR.
How AHORA Index Helps Guide Your Marketing Decisions.
The AHORA Index facilitates the full cycle of successful marketing.
Begin with analysis • Design activation programs • Monitor and optimize.
It’s the recipe for successful growth of your business.
Competitive Advantage
The AHORA Index shows you when and where to act. While your competitors wait for 51% population density, you have the foresight to seize the Hispanic opportunity and welcome them first. It’s proven in banking, home improvement, automotive services, grocery and more.
Testable And Efficient
Run the AHORA Index on your store list to rank them. Then select locations and test message, media, POS strategies to see what drives your business. Then roll out to other prioritized markets. Use the index to inform HR, inventory, communications, and, of course, advertising.
Customizable And Powerful
Each AHORA Index and the resulting market prioritization is specific to your brand. We consult with you to configure the inputs to reflect exactly the factors that most affect your business. Soon, the knowledge and confidence to make smart decisions will be in your hands.
Rooted In Data. Refined By Knowledge.
The A.H.O.R.A Index is generated by applying our proprietary algorithm to location-specific data. Every data run is unique to your retail address or list.
- Primary factors: population and acculturation.
- Secondary factors: Language preference and country of origin.
- Brand Relevant Factors: Age. Gender. Household Income. Presence of Children. Own or Rent. Dozens more.
Discover How AHORA Index Affects Market Ranking
The default strategy may be to wait until the Hispanic population grows to a sufficient percentage, say 51%. But population is not the only relevant factor in evaluating an opportunity. Factors like acculturation level, renting vs owning a home, household income can actually indicate promise far sooner. In fact, a factor may suggest that a market with a lower population is actually more promising than one with a higher Hispanic population. See the locations shuffle in the tables to the left.
43,000
Zip Codes
100
Input Factors
5
Acculturation Levels
1
Proprietary Algorithm