Kansas City, MO
Minneapolis, MN
Charlotte, NC
Oklahoma City, OK
The AHORA Index™: Your Hispanic Opportunity Indicator.
We crunch the data and give you expert analysis so you can make smart business decisions about your Hispanic opportunity — now and into the future. AHORA Index gives you crucial insight into market prioritization.
Rooted In Data. Refined By Knowledge.
The AHORA Index is a flexible and intelligent way to understand the influence of multiple variables on measuring the opportunity represented by the Hispanic population for a store, market or region. It reveals when and where the moment to recognize this audience is “now.”
“We felt like we were missing out on Hispanic customers. We just weren’t sure where to start. With the AHORA Index, we identified and prioritized exactly where to begin our marketing effort.”
Jim Saladin, VP, Marketing, Ferrellgas
“We indexed 63 stores, not merely in terms of Hispanic population density, but also acculturation and HH income, and revealed 24 highly promising locations.”
Alicia Weber, Director of Marketing, Westlake ACE Hardware
Schedule An Intro.
Schedule a no-obligation introduction: We’ll show you how we evaluate retail locations, define relevant factors, generate the AHORA Index and share insights that can transform your business.
Meet Your New Hispanic Customers.
Location-based analytics plus Hispanic cultural expertise can help all types of businesses define their most promising Hispanic opportunity, today and tomorrow.
Hispanic Customers.
Your Ideal Customers.
The Hispanic customer seeks relationships, tends to deliver higher frequency and higher average transactions, and is likely to make referrals. Plus, Hispanics are the largest and fastest growing population segment.
Data + Culture =
Success!
Decisions based strictly on population can be short-sighted. The AHORA INDEX reflects authentic, data based, cultural insight into the personality and the purchasing power of this highly desirable audience.
Tap the Hispanic Market.
Meet Your Business Goals.
Every business needs new customers. Every business wants to grow. The Hispanic audience may be your surest route to achieving your new customer goals.
The AHORA Index Guides Your Business Decisions.
Marketing
Advertising
Staffing
Inventory
Expansion
Distribution
AHORA Index Goes Beyond Simple Population Analysis
Many businesses wait for the Hispanic population to hit 51% before recognizing the opportunity. But they may be missing out. By factoring in relevant cultural and behavioral data, the AHORA Index may reveal that a lower Hispanic population is actually more promising than a location with a higher Hispanic population!
The table on the left reflects location ranking by population only. The table on the right shuffles the rankings beyond mere population, to reveal the greatest opportunity.
This location, with a Hispanic population below 51% actually has a promising AHORA Index.
Ranking locations by AHORA Index requires at least one other data variable, such as HH income or presence of children. The index incorporates multiple variables to reflect factors important to each brand.
Location #5 is the fifth highest Hispanic population percentage, but its AHORA index ranks it as the #1 location. It’s time for a deeper look!
Our proprietary algorithm analyzes brand-specific factors selected for your business and precise locations. Each analysis is custom-designed.
Factors include Hispanic acculturation, language preference, country of origin, age, gender, household income, presence of children, homeownership vs rental, plus many more. There are over 100 data variables that can be relevant to your business.
We designed the AHORA Index to take the guesswork out
of Hispanic marketing. It’s a powerful tool that will give
you confidence in where to invest your next dollar.
-Norberto Ayala-Flores, Puente Marketing
The AHORA Index goes beyond a numerical indicator. It comes with insight. Yes, it is rooted in data and analysis, but it also applies knowledge and experience to help you put your new information into action.
At Puente Marketing, we created the AHORA Index to help businesses and organizations attain an accurate picture of the Hispanic market opportunity; one that goes beyond mere population. Since 2003, we’ve been leveraging data and insights to help our clients make more productive business decisions.
Schedule An Introduction.
The AHORA Index tells you when and where the Hispanic opportunity is most promising.
Contact us to learn more.
We’ll show you how the AHORA Index works and how it can help you capitalize on the Hispanic opportunity in your markets.